Expressive, creative, and long-form projects are still best done by humans. In other words, human voice actors aren’t going away just yet. “We’re still in the early days of synthetic speech,” says Zohaib Ahmed, the founder and CEO of Resemble.ai, comparing it to the days when CGI technology was used primarily for touch-ups rather than to create entirely new worlds from green screens. And there’s little ability to control an AI voice’s performance in the same way a director can guide a human performer. It’s still difficult to maintain the realism of a voice over the long stretches of time that might be required for an audiobook or podcast. Now they’ve got to start thinking about the way their voice sounds as well.”īut there are limitations to how far AI can go. “These brands have thought about their colors. “If I’m Pizza Hut, I certainly can’t sound like Domino’s, and I certainly can’t sound like Papa John’s,” says Rupal Patel, a professor at Northeastern University and the founder and CEO of VocaliD, which promises to build custom voices that match a company’s brand identity. But they also no longer want to use the generic voices offered by traditional text-to-speech technology-a trend that accelerated during the pandemic as more and more customers skipped in-store interactions to engage with companies virtually. With the ubiquity of smart speakers today, and the rise of automated customer service agents as well as digital assistants embedded in cars and smart devices, brands may need to produce upwards of a hundred hours of audio a month.
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